Sunday, January 18, 2009

Exercise Three: Desiree, Brad, Josh

Closure
People tend to identify a set of individual elements as a single recognizable pattern rather than multiple elements. This inclination makes people close gaps and fill in missing information. The tendency to perceive information in this fashion is a natural reaction and is a subconscious habit. Closure is strongest when elements are simple, recognizable patterns. Also, subtle visual cues can help direct the eye to find the pattern. This tendency helps designers to reduce complexity by using a smaller number of elements to organize and communicate information.
In this logo, some information is removed but our eye still follows the lines.

Good Continuation
Aligned elements are perceived as single groups or chunks. They are interpreted as more related than unaligned elements.The ability to accurately recognize objects depends on perceptibility of corners and sharp curves that make up their shape. If a designer chooses to have sections of a line or shape hidden from view, good continuation will still lead the eye to continue along visible segments. As the angle of disruption becomes more heightened, the elements will seem less related to each other.

This image of a ruler has good continuation, we can continue the patter the lines make beyond the picture frame.


Uniform Connectedness
Elements connected to one another by uniform visual properties are seen as a single group or chunk. They are interpreted as being more related than elements that are not connected. There are two basic strategies for applying uniform connectedness in a design:
  • Common Regions- regions formed when edges come together and bound visual area grouping elements within the region
  • Connecting lines- formed when explicit line joins elements, grouping connected elements

This technique will generally overpower the other principles. Elements that uniformly connect will appear more related.



The buttons on this controller are grouped together depending on their function.

By: Desiree, Brad and Josh.

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